Holafly vs. Maya Mobile (2026 review)

Unlimited-first pricing that overcharges light users.

Holafly’s plans start around $19 for five days of unlimited US data and run to $49.90 a month. If you stream and tether all day, that flat rate is fair. For a short trip on a little data, you pay for plenty you won’t touch.

Flexible metered and unlimited options, nothing bundled to sweeten it.

Maya’s metered plans start around $5 and its 5-day unlimited runs about $19, with the flexibility to pick either. What’s missing is bundled value, no number, no cashback, no calling credit, so you pay purely for data, priced fairly but without extras.

200+ destinations on an unlimited model, no carrier shown.

Holafly’s reach matches the field on paper, and unlimited data removes the where-did-my-gigabytes-go worry. What’s missing is granularity and disclosure: fewer true regional plans, no European sub-zones, and no carrier or speed shown before you pay for it.

Roughly 200 destinations on land, plus the rare trick of working at sea.

Maya’s land coverage is competitive, and its cruise-line support across 20+ lines is a genuine differentiator no mainstream rival matches. It doesn’t disclose the carrier before purchase and lacks European sub-zones, but the maritime niche is its own outright.

One of the largest verified review bases in the category.

Holafly holds 4.7 on Trustpilot across roughly 110,000 reviews, plus 4.71 on the App Store and 4.57 on Google Play from 81,646. Praise lands on simplicity and speed to connect; criticism on the unlimited throttle and refund friction. On sheer volume it’s a leader.

A decent average, but a footprint that’s hard to pin down.

Maya sits around 4.5 on Trustpilot, but the review count varies widely by source, from roughly 2,600 to 12,700, and being app-free means no App Store or Google Play base to cross-check. The signal is softer and harder to verify than the field’s.

Unlimited data is the feature; almost everything else is missing.

There’s no phone number in the box beyond a paid EU regional add-on, no data calculator, and no security tools. What you get is genuinely unlimited data with a clean, one-tap experience, which for many single-country trips is exactly the point, and enough.

Cruise coverage and an app-free install, but a data-only core.

Maya’s distinctive features, working at sea and installing with no app, are real and useful for the right traveller. But the core is data-only: no phone number, no data calculator, no security tools, so outside its niche the feature set is standard.

Allowed, but quietly capped at roughly 500MB a day.

Holafly limits hotspot use to about 500MB a day on unlimited plans, and that ceiling isn’t disclosed before you buy. For anyone tethering a laptop, that’s the first wall they hit, an important caveat given the plans are sold on the promise of unlimited data.

Supported where available, with an unlimited throttle.

Maya allows tethering where its plans support it, which covers many trips but isn’t a blanket promise, and unlimited plans throttle after a daily threshold that tethered devices feel first. It’s serviceable rather than a standout, and worth checking per plan.

HolaCoins and generous referrals, nothing automatic on spend.

Holafly runs a HolaCoins loyalty scheme and referrals that can reach €100, which rewards frequent sharers well. What it doesn’t do is return a flat percentage on every purchase automatically, so casual buyers see less back than the referral headline suggests.

No consumer rewards program, only an affiliate scheme.

Maya runs no consumer loyalty or referral program; its incentives sit in an affiliate arrangement that doesn’t benefit the traveller directly. Nothing accrues on what you spend, which is a clear gap against rivals that return credit on every purchase.

24/7 support over both live chat and WhatsApp, a real strength.

Holafly staffs chat and WhatsApp around the clock, and reviewers consistently reach a human quickly. For a provider selling to first-time eSIM buyers, that reassurance matters, and it’s one of the strongest support operations in this comparison.

24/7 across WhatsApp, email and phone, plus a money-back guarantee.

Maya staffs support around the clock across multiple channels, including a phone line few rivals offer, and backs plans with a 100% money-back guarantee. For a nervous first-timer or a high-stakes trip, that reassurance is real, and one of the strongest here.

Clean, fast, and built for people who’ve never used an eSIM.

Holafly’s app and checkout are deliberately simple: pick a country, buy unlimited, connect. There’s little to configure because there’s little to manage. For a nervous first-timer that simplicity is a genuine feature, even if power users will want more control.

App-free is clever, but it means fewer tools to manage a plan.

Installing from a QR code with nothing to download is genuinely low-friction, and some travellers love it. The flip side is no app for usage tracking, top-ups or plan management, so mid-trip changes are clunkier than on a full-featured competitor app.